[Ads-l] have, n.

Jonathan Lighter wuxxmupp2000 at GMAIL.COM
Sat Oct 15 12:26:18 EDT 2016


He didn't pronounce the hyphen.

JL

On Sat, Oct 15, 2016 at 11:58 AM, Dan Goncharoff <thegonch at gmail.com> wrote:

> Could he have said, "a nice-have"?
>
> I am familiar with "nice-have", a shortening of "nice-to-have", as a
> contrast to "must-have" in social media marketing lingo.
>
> Here's an example from 2012:
>
> *AXUG** - From A Nice-Have To Must-Have: Social Media For Microsoft
> Dynamics Community Members*
> http://dynamics-ax.blogspot.com/2012/02/axug-from-nice-
> have-to-must-have-social.html
>
> On Oct 15, 2016 11:35 AM, "Jonathan Lighter" <wuxxmupp2000 at gmail.com>
> wrote:
>
> He absolutely said "a nice have."
>
> JL
>
> On Sat, Oct 15, 2016 at 10:49 AM, Ben Zimmer <bgzimmer at gmail.com> wrote:
>
> > Interesting. "Nice have" appears to be a variation on nominal
> > "nice-to-have," which is contrasted in marketing speak with
> "need-to-have"
> > or (more traditionally) "must-have."
> >
> > Unless the marketing consultant actually said "nice-to-have" and JL
> > misheard it?
> >
> > On Sat, Oct 15, 2016 at 6:01 AM, Jonathan Lighter <
> wuxxmupp2000 at gmail.com>
> > wrote:
> >
> > > Marketing consultant on MSNBC:
> > >
> > > "Content has gone from being a nice have to people saying content is
> king
> > > to now [when] really content is air."
> > >
> > >
> > >
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
> >
>
>
>
> --
> "If the truth is half as bad as I think it is, you can't handle the truth."
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>



-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


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