[Ads-l] Movie misquotation of the year in "Darkest Hour"

ADSGarson O'Toole adsgarsonotoole at GMAIL.COM
Sat Dec 30 14:49:49 EST 2017

The movie "Darkest Hour" displays a powerful quotation attributed to
Churchill at the end of the film: "Success is not final, failure is
not fatal: it is the courage to continue that counts."

Did Churchill say this? Nope. It's from an advertisement for Budweiser
beer (apparently)

The quotation is not spoken during the film. It is shown in text on
the screen at the end, but I did not write it down when I saw it;
hence, I cannot be sure of the exact statement shown. The following
link points to a review of "Darkest Hour" that gives a version of the
quotation attributed to Churchill:


Have you seen this movie which is in U.S. theaters now? Do you recall
the quotation displayed at the end? I would like to double check the


The American Dialect Society - http://www.americandialect.org

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