[Ads-l] 21st-Century Advertising Slogans

Shapiro, Fred fred.shapiro at YALE.EDU
Sun Aug 5 18:54:56 EDT 2018

In the Yale Book of Quotations, I listed 140 advertising slogans that have "entered the language" or been particularly famous or memorable.  For the second edition of the YBQ, I am trying to add more such slogans, from 21st century advertising and marketing.  Examples of the kinds of slogans I am seeking are (some of these may be from the 20th century):

I'm lovin' it.


So easy a caveman could do it.


There's an app for that.


The most interesting man in the world.

Dos Equis

What happens here, stays here.

Las Vegas Convention and Visitors Authority

If you see something, say something.

New York MTA

Rethink possible.


What's in your wallet?

Capital One

More saving. More doing.

Home Depot

Can you hear me now?


All suggestions are welcome.  I would also be grateful for suggestions of authoritative websites listing award-winning or "best of" 21st-century advertising/marketing slogans.

Fred Shapiro

The American Dialect Society - http://www.americandialect.org

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