[Ads-l] 21st-Century Advertising Slogans

Chris Waigl chris at LASCRIBE.NET
Mon Aug 6 02:19:47 EDT 2018


Not as easy to search for as I thought! Seems like “Love. It's what makes a
Subaru a Subaru.” is from 2007, so it qualifies. (Maybe I've heard more of
it since buying a Subaru...) I'd look for technology companies, because at
least as far as internet/networked tech is concerned, you'll be quickly in
the 21st century. Do obsolete ones count? "Don't be evil" should have a
place of shame somewhere. ("Think different" is apparently from 1997.)

As for venues, as far as I know AdAge is a leading industry magazine at
least for the US. There are "best of" lists, but "... of all times" seems
to be preferred. Or more comprehensive awards lists, such as
http://adage.com/article/news/creativity-awards-winners-2018/313140/ .
Brandchannel also seems to be a useful source:
https://www.brandchannel.com/2012/12/10/cisco-replaces-the-human-network-with-tomorrow-starts-here/
.

For the MTA one, which I see in lists, too, I wonder if it should count as
advertising.

Chris
at the institution with the tagline "Naturally inspiring"

On Sun, Aug 5, 2018 at 2:54 PM Shapiro, Fred <fred.shapiro at yale.edu> wrote:

> In the Yale Book of Quotations, I listed 140 advertising slogans that have
> "entered the language" or been particularly famous or memorable.  For the
> second edition of the YBQ, I am trying to add more such slogans, from 21st
> century advertising and marketing.  Examples of the kinds of slogans I am
> seeking are (some of these may be from the 20th century):
>
>
> I'm lovin' it.
>
> McDonald's
>
>
> So easy a caveman could do it.
>
> GEICO
>
>
> There's an app for that.
>
> Apple
>
>
> The most interesting man in the world.
>
> Dos Equis
>
>
> What happens here, stays here.
>
> Las Vegas Convention and Visitors Authority
>
>
> If you see something, say something.
>
> New York MTA
>
>
> Rethink possible.
>
> AT&T
>
>
> What's in your wallet?
>
> Capital One
>
>
> More saving. More doing.
>
> Home Depot
>
>
> Can you hear me now?
>
> Verizon
>
>
> All suggestions are welcome.  I would also be grateful for suggestions of
> authoritative websites listing award-winning or "best of" 21st-century
> advertising/marketing slogans.
>
>
> Fred Shapiro
>
>
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>


-- 
Chris Waigl . chris.waigl at gmail.com . chris at lascribe.net
http://eggcorns.lascribe.net . http://chryss.eu

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


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