[Ads-l] 21st-Century Advertising Slogans

Mark Mandel mark.a.mandel at GMAIL.COM
Mon Aug 6 02:38:50 EDT 2018

I like the twist on one of these. Typical context in parens:

(I'm always tired in the afternoon.)
*There's a nap for that.*


On Aug 5, 2018 6:55 PM, "Shapiro, Fred" <fred.shapiro at yale.edu> wrote:

In the Yale Book of Quotations, I listed 140 advertising slogans that have
"entered the language" or been particularly famous or memorable.  For the
second edition of the YBQ, I am trying to add more such slogans, from 21st
century advertising and marketing.  Examples of the kinds of slogans I am
seeking are (some of these may be from the 20th century):

I'm lovin' it.


So easy a caveman could do it.


There's an app for that.


The most interesting man in the world.

Dos Equis

What happens here, stays here.

Las Vegas Convention and Visitors Authority

If you see something, say something.

New York MTA

Rethink possible.


What's in your wallet?

Capital One

More saving. More doing.

Home Depot

Can you hear me now?


All suggestions are welcome.  I would also be grateful for suggestions of
authoritative websites listing award-winning or "best of" 21st-century
advertising/marketing slogans.

Fred Shapiro

The American Dialect Society - http://www.americandialect.org

The American Dialect Society - http://www.americandialect.org

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