[Ads-l] 21st-Century Advertising Slogans

Laurence Horn laurence.horn at YALE.EDU
Mon Aug 6 10:32:23 EDT 2018


> On Aug 6, 2018, at 2:38 AM, Mark Mandel <mark.a.mandel at GMAIL.COM> wrote:
> 
> I like the twist on one of these. Typical context in parens:
> 
> (I'm always tired in the afternoon.)
> *There's a nap for that.*
> 
> Mark

Aha!  So it turns out “app” isn’t a truncation after all, but rather the result of metanalysis.  Who knew?

LH

> 
> On Aug 5, 2018 6:55 PM, "Shapiro, Fred" <fred.shapiro at yale.edu> wrote:
> 
> In the Yale Book of Quotations, I listed 140 advertising slogans that have
> "entered the language" or been particularly famous or memorable.  For the
> second edition of the YBQ, I am trying to add more such slogans, from 21st
> century advertising and marketing.  Examples of the kinds of slogans I am
> seeking are (some of these may be from the 20th century):
> 
> 
> I'm lovin' it.
> 
> McDonald's
> 
> 
> So easy a caveman could do it.
> 
> GEICO
> 
> 
> There's an app for that.
> 
> Apple
> 
> 
> The most interesting man in the world.
> 
> Dos Equis
> 
> 
> What happens here, stays here.
> 
> Las Vegas Convention and Visitors Authority
> 
> 
> If you see something, say something.
> 
> New York MTA
> 
> 
> Rethink possible.
> 
> AT&T
> 
> 
> What's in your wallet?
> 
> Capital One
> 
> 
> More saving. More doing.
> 
> Home Depot
> 
> 
> Can you hear me now?
> 
> Verizon
> 
> 
> All suggestions are welcome.  I would also be grateful for suggestions of
> authoritative websites listing award-winning or "best of" 21st-century
> advertising/marketing slogans.
> 
> 
> Fred Shapiro
> 
> 
> 
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
> 
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


More information about the Ads-l mailing list