[Ads-l] 21st-Century Advertising Slogans

ADSGarson O'Toole adsgarsonotoole at GMAIL.COM
Mon Aug 6 04:16:07 EDT 2018


Back in 2012 JL mentioned two parody slogans/titles that appeared in
the 2006 movie "Idiocracy". Screenplay by Mike Judge and Etan Cohen.
These are not really advertising slogans, but that category may
provide the best fit for these satirical expressions.

[Begin excerpt from JL's message]
The chillingly premonitory film _Idiocracy_ (2006) features in the
all-too-near future, "Big-Ass Soda!" in vending machines, along with TV
shows like "Ow! My Balls!"

According to the narrator's introduction:

"The years passed, mankind became stupider at a frightening rate. Some had
high hopes that genetic engineering would correct this trend in evolution,
but sadly the greatest minds and resources were focused on conquering hair
loss and prolonging erections."
[End excerpt from JL's message]

Here is a movie clip illustrating "Ow! My Balls!" although you may
wish to avoid it.
https://www.youtube.com/watch?v=wAg1r6zw7Bg

Link to JL's message
http://listserv.linguistlist.org/pipermail/ads-l/2012-May/119589.html

On Sun, Aug 5, 2018 at 6:54 PM, Shapiro, Fred <fred.shapiro at yale.edu> wrote:
> In the Yale Book of Quotations, I listed 140 advertising slogans that have "entered the language" or been particularly famous or memorable.  For the second edition of the YBQ, I am trying to add more such slogans, from 21st century advertising and marketing.  Examples of the kinds of slogans I am seeking are (some of these may be from the 20th century):
>
>
> I'm lovin' it.
>
> McDonald's
>
>
> So easy a caveman could do it.
>
> GEICO
>
>
> There's an app for that.
>
> Apple
>
>
> The most interesting man in the world.
>
> Dos Equis
>
>
> What happens here, stays here.
>
> Las Vegas Convention and Visitors Authority
>
>
> If you see something, say something.
>
> New York MTA
>
>
> Rethink possible.
>
> AT&T
>
>
> What's in your wallet?
>
> Capital One
>
>
> More saving. More doing.
>
> Home Depot
>
>
> Can you hear me now?
>
> Verizon
>
>
> All suggestions are welcome.  I would also be grateful for suggestions of authoritative websites listing award-winning or "best of" 21st-century advertising/marketing slogans.
>
>
> Fred Shapiro
>
>
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


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