[Ads-l] Capitalizing in the middle of a trade name

Dan Goncharoff thegonch at GMAIL.COM
Mon Aug 13 10:39:49 EDT 2018


What about the 1927 Buick LaSalle?

On Mon, Aug 13, 2018, 10:32 AM Jonathan Lighter <wuxxmupp2000 at gmail.com>
wrote:

> This practice has been pretty common for years (so common, I can't think of
> an example), but I was shocked (anglice, mildly surprised) to find this ex.
> from 1955. (I've been familiar with the product almost as long, but never
> thought the one-word name was capitalized in the middle).
>
> 1955 _Newsweek_ [Google Books]: The tanks have also checked out countless
> ideas for seaplanes, notably the Martin SeaMaster, the 600-mile-an-hour
> multijet bomber which the Navy has just partially revealed as a
> revolutionary contender to land-based jets.
>
> Like the spelling ,the SeaMaster was one of the most futuristic-looking
> items of the '50s.
>
> JL
>
> --
> "If the truth is half as bad as I think it is, you can't handle the truth."
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


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