[Ads-l] creatives

Marc Sacks msacksg at GMAIL.COM
Mon Jul 23 12:44:25 EDT 2018


"Creative" used this way sounds like an analogue to "religious" as a noun
to refer to a person in a religious order.

Marc Sacks

On Mon, Jul 23, 2018 at 11:56 AM, Laurence Horn <laurence.horn at yale.edu>
wrote:

> ---------------------- Information from the mail header
> -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Laurence Horn <laurence.horn at YALE.EDU>
> Subject:      Re: creatives
> ------------------------------------------------------------
> -------------------
>
> > On Jul 23, 2018, at 11:48 AM, Ben Zimmer <bgzimmer at GMAIL.COM> wrote:
> >=20
> > On Mon, Jul 23, 2018 at 11:38 AM, Mark Mandel =
> <mark.a.mandel at gmail.com>
> > wrote:
> >=20
> >>> "The Garage" comprises 14 affordable studios for artists, creatives =
> and
> >> small businesses
> >>=20
> >> This is in the text describing a video at
> >> https://m.youtube.com/watch?v=3DFg6dNWlqnrY
> >>=20
> >> VIDEO: Cherry Street Pier, Philly's next revitalized waterfront space
> >>=20
> >=20
> > See the OED3 entry for "creative, n." (revised June 2003). Sense 2, "a
> > creative person, a person whose job involves creative work," dates =
> back to
> > 1938, and cites from 1970 on show the more specific sense in =
> advertising:
> > "a person who carries out creative work on an advertising campaign, =
> esp. a
> > copywriter, art director, or designer.=E2=80=9D
>
> Indeed, this use of =E2=80=9Ccreative(s)=E2=80=9D immediately conjured =
> up Mad Men for me.  I can=E2=80=99t remember if that=E2=80=99s where I =
> first encountered it but it may have been.
> >=20
> > See also Arnold Z.'s 2012 post on the nouning of "creative":
> >=20
> > https://arnoldzwicky.org/2012/03/12/annals-of-nouning-creative/
> >=20
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

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