[Ads-l] creatives

[Galen Buttitta]

Isn’t that usage reserved for collectives though (e.g. “the religious prepare for persecution”)?

> On Jul 23, 2018, at 12:44, Marc Sacks <msacksg at GMAIL.COM> wrote:
> 
> "Creative" used this way sounds like an analogue to "religious" as a noun
> to refer to a person in a religious order.
> 
> Marc Sacks
> 
> On Mon, Jul 23, 2018 at 11:56 AM, Laurence Horn <laurence.horn at yale.edu>
> wrote:
> 
>> ---------------------- Information from the mail header
>> -----------------------
>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>> Poster:       Laurence Horn <laurence.horn at YALE.EDU>
>> Subject:      Re: creatives
>> ------------------------------------------------------------
>> -------------------
>> 
>>> On Jul 23, 2018, at 11:48 AM, Ben Zimmer <bgzimmer at GMAIL.COM> wrote:
>>> =20
>>> On Mon, Jul 23, 2018 at 11:38 AM, Mark Mandel =
>> <mark.a.mandel at gmail.com>
>>> wrote:
>>> =20
>>>>> "The Garage" comprises 14 affordable studios for artists, creatives =
>> and
>>>> small businesses
>>>> =20
>>>> This is in the text describing a video at
>>>> https://m.youtube.com/watch?v=3DFg6dNWlqnrY
>>>> =20
>>>> VIDEO: Cherry Street Pier, Philly's next revitalized waterfront space
>>>> =20
>>> =20
>>> See the OED3 entry for "creative, n." (revised June 2003). Sense 2, "a
>>> creative person, a person whose job involves creative work," dates =
>> back to
>>> 1938, and cites from 1970 on show the more specific sense in =
>> advertising:
>>> "a person who carries out creative work on an advertising campaign, =
>> esp. a
>>> copywriter, art director, or designer.=E2=80=9D
>> 
>> Indeed, this use of =E2=80=9Ccreative(s)=E2=80=9D immediately conjured =
>> up Mad Men for me.  I can=E2=80=99t remember if that=E2=80=99s where I =
>> first encountered it but it may have been.
>>> =20
>>> See also Arnold Z.'s 2012 post on the nouning of "creative":
>>> =20
>>> https://arnoldzwicky.org/2012/03/12/annals-of-nouning-creative/
>>> =20
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>> 
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>> The American Dialect Society - http://www.americandialect.org
>> 
> 
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