[Ads-l] "in spend"

Dennis During dcduring at GMAIL.COM
Wed Jan 2 18:02:48 EST 2019


For many purposes the distinction wouldn't be worth making.

On Wed, Jan 2, 2019, 14:02 Dan Goncharoff <thegonch at gmail.com wrote:

> Yes, but...using "spend" tries to make all expenditure the same, even
> though it isn't. Some is investment, implying a future return, and
> some is cost. For example, the first cite in the first e-mail refers
> to costs, but uses spend.
> DanG
>
> On Wed, Jan 2, 2019 at 1:53 PM Dennis During <dcduring at gmail.com> wrote:
> >
> > "Cost" raises the question whether a given expenditure is an investment
> or
> > a cost in an accounting sense.
> >
> > "Spend" is conveniently short for "spending" or "expenditure", which are
> > neutral with respect to the potential issue of investment vs. cost.
> >
> > On Wed, Jan 2, 2019 at 11:51 AM Dan Goncharoff <thegonch at gmail.com>
> wrote:
> >
> > > Is it an attempt to avoid the word "cost"?
> > > DanG
> > >
> > > On Wed, Jan 2, 2019 at 10:01 AM Shapiro, Fred <fred.shapiro at yale.edu>
> > > wrote:
> > > >
> > > > I have nothing against neologisms, in fact I like them, but I hate
> > > business-y buzzwords like this use of "spend," which is common in the
> > > bureaucratic circles I travel in.
> > > >
> > > >
> > > > Fred Shapiro
> > > >
> > > >
> > > >
> > > > ________________________________
> > > > From: American Dialect Society <ADS-L at LISTSERV.UGA.EDU> on behalf of
> > > Stephen Goranson <goranson at DUKE.EDU>
> > > > Sent: Wednesday, January 2, 2019 9:03 AM
> > > > To: ADS-L at LISTSERV.UGA.EDU
> > > > Subject: "in spend"
> > > >
> > > > "....representing more than $400 million in spend on brand,
> comparison,
> > > and metasearch sites...."
> > > > (from a fairly recent start-up)
> > > >
> > > > "Chapter 5 provides detailed information on transaction data and
> source
> > > systems that are used in spend analysis." GB 2008
> > > >
> > > > "Almost all the reduction in Wales can be attributed to the
> reduction in
> > > spend by ITV." GB 2008
> > > >
> > > > "A reduction in spend on consulting of £870 million from £1.2
> billion to
> > > £04 billionn, or 71%." GB 2011
> > > >
> > > > Stephen
> > > >
> > > > PS Yes, good interview, Fred.
> > > >
> > > > ------------------------------------------------------------
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> > >
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> > > >
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> > >
> >
> >
> > --
> > Dennis C. During
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

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