29.3027, Confs: Applied Ling, Disc Analysis, Pragmatics/China

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Fri Jul 27 13:08:11 EDT 2018


LINGUIST List: Vol-29-3027. Fri Jul 27 2018. ISSN: 1069 - 4875.

Subject: 29.3027, Confs: Applied Ling, Disc Analysis, Pragmatics/China

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Date: Fri, 27 Jul 2018 13:07:45
From: Marlies Whitehouse [marlies.whitehouse at zhaw.ch]
Subject: Anticipating Margins as Core Competence: Pragmatics and Discourses in the Financial Sector

 
Anticipating Margins as Core Competence: Pragmatics and Discourses in the Financial Sector 

Date: 09-Jun-2019 - 14-Jun-2019 
Location: Hong Kong, China 
Contact: Marlies Whitehouse 
Contact Email: marlies.whitehouse at zhaw.ch 
Meeting URL: https://pragmatics.international/page/HongKong 

Linguistic Field(s): Applied Linguistics; Discourse Analysis; Pragmatics 

Meeting Description: 

Anticipating margins in order not to be marginalized is a core competence in
the financial sector. Forecasting and pre-empting economic, legal and
political changes while staying on the targeted track is vital to survive.
This applies to both short-term and long-term changes. The Hongkong and
Shanghai Banking Corporation (HSBC), for example, was based in Hong Kong from
1865 until 1992 when it moved its headquarter to London, shortly before Hong
Kong was returned to China. This move had to be communicated to the
stakeholders pragmatically and determinedly.

Our panel intends to enhance the understanding of such pragma-linguistic
aspects of communication in finance as response to geopolitical changes. In
line with the overall theme of the IPrA 2019 Conference, “The Pragmatics of
the Margins”, the panel focuses on the key role of margins and strategies of
growth vs. marginalization in finance. We analyze and discuss how these
macro-structural aspects are reflected in linguistic micro-structures of
discourses and text types as well as genres such as CEO letters, earnings
calls, financial analysts’ recommendations, corporate announcements, and
annual reports.

By doing so, this panel addresses theoretical, methodological and practical
challenges of investigating the intertextual and interdiscursive dynamics and
linguistic strategies at the interface of verbal, visual, and numerical
languages and their macro-structural context. Research frameworks combine
innovative research questions with inter- and transdisciplinary approaches
(Palmieri, Perrin, Whitehouse, 2018) that enable researchers to capture and
understand the field’s complexity and dynamics. Methods and methodologies
emanate from or are combined from e.g. text analysis, genre analysis,
multimodal genre analysis, critical genre analysis, discourse analysis,
critical discourse analysis, corpus analysis and writing research.

We intend to contribute to an enhanced understanding of the pivotal role of
margins and marginalization in the financial sector. Key research questions
include which communication strategies the stakeholders use, why they make
their decisions as they do, and how the resulting practices are received in
public discourse. By creating the opportunity for close interdisciplinary
dialogue between complementary disciplines, the panel aims at developing a
common agenda of joint research on communication in finance as a key to an
economically shaped world.
 






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