32.1613, Calls: Socioling/Croatia and Online

[The LINGUIST List]

LINGUIST List: Vol-32-1613. Mon May 10 2021. ISSN: 1069 - 4875.

Subject: 32.1613, Calls: Socioling/Croatia and Online

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Date: Mon, 10 May 2021 14:35:30
From: Marian Sloboda [marian.sloboda at ff.cuni.cz]
Subject: 7th International Language Management Symposium: Standardization as Language Management

 
Full Title: 7th International Language Management Symposium: Standardization as Language Management 
Short Title: ILMS 7 

Date: 30-Aug-2021 - 31-Aug-2021
Location: Zagreb and Online, Croatia 
Contact Person: Petar Vukovic
Meeting Email: lms at ffzg.unizg.hr
Web Site: https://lms.ffzg.unizg.hr/ 

Linguistic Field(s): Sociolinguistics 

Call Deadline: 30-Jun-2021 

Meeting Description:

Beginning in 2008, International Language Management Symposia have been
connected with the conceptual tools of the language management theory in the
vein of J. V. Neustupný and Bjorn Jernudd, emphasizing the processual and
behavioural aspects of human attention to language issues. Though the seventh
symposium on language standardization follows up on this research tradition,
it is also intended to open new horizons and thus welcomes incentives from
other approaches in the field of language policy and planning as well.

Standardization as a process based on intervening in variation is usually
aimed at efficient communication on a larger scale. It not only covers the
emergence of standard varieties of languages, but also language cultivation,
elaboration of genres and terminologies, and language teaching as well as the
development of norms and standards for industry, commerce and intercultural
contact.

How far should standardization go? Standards help to measure and to compare
quality. Achieving standards in various areas of human activities, extending
far beyond language use, has been a product of the modern era. Standardization
is inextricably linked with social modernization, i.e. with social and
cultural development through industrialization, urbanization, and
digitalization as well as political, economic and cultural integration and
unification. This era is followed by the pluralization of the existing
standards in connection with the post-modernist bolstering of regional and
minority identities (Neustupný 2006).

Standardization as a major goal of language development is usually conceived
as politically authorized or particular interest groups’ organized activities,
but success is ultimately measured by the implementation of proposed standards
within the wider speech community; however, such standards may be contested
and resisted in everyday interactions. In addition, some standards emerge in a
bottom-up manner, stemming, for example, from evolving community norms. For
these reasons, research on standardization is well-suited for the language
management approach (Fairbrother et al. 2018, Kimura & Fairbrother 2020).

The symposium aims to explore all basic aspects of standardization processes
from the perspective of language management theory as well as other relevant
theories.


Call for Papers: 

We invite proposals for papers which reflect any topic related to language
management and particularly, the main theme of the symposium. Questions for
discussion include (but are not limited to) the following:

(1) What kinds of practices of language standardization can be observed? Apart
from language structures, which patterns of language use have become objects
of standardizing efforts? (E.g. genres, communication standards in the service
industry, technology, the sciences and professions, described levels of
language skills as in the Common European Framework of Reference for
Languages, etc.)

(2) How strict is the implementation of standards in various communication
domains, genres and situations?

(3) How are the micro and macro levels interconnected in this process? How
exactly is the process of standardization reflected in simple and in organized
management?

(4) Whose and which interests do the individual stages of language
(de)standardization serve?

Abstract submission:
Abstracts (300-500 words) should be uploaded by June 30, 2021. For more on
registration and submission process see Registration
(https://lms.ffzg.unizg.hr/index.php/registration/). The abstracts will be
evaluated by the scientific committee.

Registration fee: HRK 450 / EUR 60

Plenary speakers: 
Ana Deumert (University of Cape Town)
Sau Kuen Fan (Kanda University of International Studies, Tokyo)
Björn H. Jernudd (Independent Scholar, Washington D.C.)
Marko Stabej (University of Ljubljana)

References:
Fairbrother, L., J. Nekvapil & M. Sloboda (Eds) (2018). The Language
Management Approach: A Focus on Research Methodology. Berlin: Peter Lang.
Kimura, G. C. & L. Fairbrother (Eds) (2020). A Language Management Approach to
Language Problems: Integrating Macro and Micro Dimensions. Amsterdam: John
Benjamins.
Neustupný, J. V. (2006). Sociolinguistic aspects of social modernization. In
U. Ammon, N. Dittmar, K. J. Mattheier & P. Trudgill (Eds), Sociolinguistics:
An International Handbook of the Science of Language and Society /
Soziolinguistik: Ein internationales Handbuch zur Wissenschaft von Sprache und
Gesellschaft. Volume 3 / 3. Teilband (pp. 2209–2224). Berlin, New York: Walter
de Gruyter.




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