32.3308, Calls: Cog Sci, Disc Analysis, Pragmatics, Semantics, Text/Corpus/France

[The LINGUIST List]

LINGUIST List: Vol-32-3308. Thu Oct 21 2021. ISSN: 1069 - 4875.

Subject: 32.3308, Calls: Cog Sci, Disc Analysis, Pragmatics, Semantics, Text/Corpus/France

Moderator: Malgorzata E. Cavar (linguist at linguistlist.org)
Student Moderator: Jeremy Coburn, Lauren Perkins
Managing Editor: Becca Morris
Team: Helen Aristar-Dry, Everett Green, Sarah Robinson, Nils Hjortnaes, Joshua Sims, Billy Dickson
Jobs: jobs at linguistlist.org | Conferences: callconf at linguistlist.org | Pubs: pubs at linguistlist.org

Homepage: http://linguistlist.org

Please support the LL editors and operation with a donation at:
           https://funddrive.linguistlist.org/donate/

Editor for this issue: Everett Green <everett at linguistlist.org>
================================================================


Date: Thu, 21 Oct 2021 05:32:58
From: Denis Jamet [denis.jamet at univ-lyon3.fr]
Subject: Multimodal Tropes in Contemporary Corpora

 
Full Title: Multimodal Tropes in Contemporary Corpora 

Date: 19-May-2022 - 21-May-2022
Location: Lyon, France 
Contact Person: Denis Jamet
Meeting Email: denis.jamet at univ-lyon3.fr
Web Site: https://multimod-tropes.sciencesconf.org/ 

Linguistic Field(s): Cognitive Science; Discourse Analysis; Pragmatics; Semantics; Text/Corpus Linguistics 

Subject Language(s): English (eng)

Call Deadline: 15-Nov-2021 

Meeting Description:

The Linguistic Research Center (Centre d’Études Linguistiques – Corpus,
Discours et Sociétés) is organizing an international conference on multimodal
tropes in contemporary corpora at Jean Moulin Lyon 3 University on May 19, 20
and 21, 2022. 

Multimodality is a quickly growing discipline (Forceville, 2019) now
encompassing the Conceptual Metaphor & Metonymy Theory (CMMT). Modes “include,
at least, the following: (1) pictorial signs; (2) written signs; (3) spoken
signs; (4) gestures; (5) sounds; (6) music (7) smells; (8) tastes; (9) touch”
(Forceville, 2009: 23). Monomodal metaphors have been studied extensively,
paving the way for multimodal research, initially based mostly on metaphors,
and metonymies. For this conference, other tropes can be investigated such as
hyperbole, irony, allegory, oxymoron, etc., as we don’t only live by
metaphors. 

Thus, communications should focus on the following topics (among others): the
interaction of modes, the interpretation of multimodal tropes, their functions
and/or effects and the identification of patterns.

Any type of corpora or media is welcome (political discourse, films, comics,
logos, music, teaching materials, etc.) as long as the analysis is based on a
corpus and focuses on contemporary discourse. All languages can be studied and
researchers from various disciplines are invited to submit their proposals
here: https://multimod-tropes.sciencesconf.org/


Call for Papers:

According to Forceville (2019), the broadening of Conceptual Metaphor &
Metonymy Theory (CMMT) “is excellent news for several reasons”, one of which
being “the quickly growing discipline of “multimodality””. Forceville (2009:
23) defines monomodal metaphors as “metaphors whose target and source are
exclusively or predominantly rendered in one mode”. These monomodal metaphors
have been studied extensively, for example in the fields of literature and
linguistics (verbal metaphors) or in the field of visual studies (pictorial
metaphors). According to Forceville [2009: 23], modes “include, at least, the
following: (1) pictorial signs; (2) written signs; (3) spoken signs; (4)
gestures; (5) sounds; (6) music (7) smells; (8) tastes; (9) touch.” Müller
(2009: 299), as for her, distinguishes between two different modes: “what is
expressed orally and perceived primarily aurally as sound (the oral/aural
modality)” on the one hand, and “bodily forms and movements in space which are
primarily perceived visually (the spatial/visual modality)” on the other hand.
Multimodal metaphors are defined as borrowing from different modes: “In
contrast to monomodal metaphors, multimodal metaphors are metaphors whose
target and source are each represented exclusively or predominantly in
different modes” (Forceville 2009: 24). In other words, the source domain and
the target domain are from different modes, for example the visual and the
verbal modes, although one domain can be present in more than one mode.
These multimodal metaphors and metonymies have essentially been studied in
advertisement, be it for profit, non-profit, institutional, promotional
purposes, etc. (mostly for the combination of the visual and verbal modes),
political discourse (mostly with the combination of the verbal mode and
gestures, see Charteris-Black (2004), Müller (2009), Musolff (2016)), and
films (see Coëgnarts (2012, 2015, 2019)). Such corpora can obviously be the
focus of the presentations, but it seems interesting to study other corpora
and other media as well, such as comics (see Forceville 2005, 2011), cartoons
(see Górska 2019), op-ed illustrations, animation films (see Forceville and
Jeulink 2011; Fahlenbrach 2017; Forceville and Paling 2018), logos, banners,
placards, posters, street art and wall-paintings, memes, etc. (see Forceville
2019), but also music: “It is to be noticed, incidentally, that in most of
this work the discussion of modes partaking in multimodal metaphor is
restricted to the visual and the written-verbal mode. Multimodal metaphor
research – and multimodal discourse analysis more generally – including the
sonic and musical modes is still rare” (Forceville 2019: 374). The use of
multimodal metaphor and metonymies in teaching will also be a relevant area of
research for the conference.
If the main area of multimodal research was initially multimodal metaphors, a
growing number of works started to investigate the role of multimodal
metonymies. Forceville (2019: 371) rightly points out that we ‘live by
metaphors’ – but we live by many other things – metonyms, stories, colour
symbolism … – as well”, which calls for novel developments (see Forceville
2019): not only multimodal metaphors and metonymies should be studied, but
also any multimodal tropes (hyperbole, irony, allegory, antithesis, oxymoron,
onomatopoeia, etc.), following what Forceville (2019) calls “Cognitive Trope
Theory”. The multimodal dimension of these tropes can be investigated, as well
as the combination of multimodal metaphors and metonymies with the less
frequently used tropes mentioned above.

Following the issues raised by Forceville (2019), the following questions can
be addressed: see detailed list at https://multimod-tropes.sciencesconf.org/




------------------------------------------------------------------------------

***************************    LINGUIST List Support    ***************************
 The 2020 Fund Drive is under way! Please visit https://funddrive.linguistlist.org
  to find out how to donate and check how your university, country or discipline
     ranks in the fund drive challenges. Or go directly to the donation site:
                   https://crowdfunding.iu.edu/the-linguist-list

                        Let's make this a short fund drive!
                Please feel free to share the link to our campaign:
                    https://funddrive.linguistlist.org/donate/
 


----------------------------------------------------------
LINGUIST List: Vol-32-3308	
----------------------------------------------------------