33.3033, Confs: Pragmatics/Belgium

[The LINGUIST List]

LINGUIST List: Vol-33-3033. Tue Oct 04 2022. ISSN: 1069 - 4875.

Subject: 33.3033, Confs: Pragmatics/Belgium

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Date: Tue, 04 Oct 2022 20:00:49
From: Paul Bouissac [paul.bouissac at utoronto.ca]
Subject: Convergent and divergent information in multimodal and multisensorial communication

 
Convergent and divergent information in multimodal and multisensorial communication 

Date: 11-Jul-2023 - 16-Jul-2023 
Location: Brussels, Belgium 
Contact: Paul Bouissac 
Contact Email: paul.bouissac at utoronto.ca 
Meeting URL: https://pragmatics.international/page/Brussels2023 

Linguistic Field(s): Pragmatics 

Meeting Description: 

Session at 18th International Pragmatics Conference

Convergent and divergent information in multimodal and multisensorial
communication

Research in multimodality has studied the ways in which congruency is achieved
through the functional or “appropriate” combination of various modalities and
information channels converging toward intended pragmatic goals. In
artifactual multimodal messages such as television advertisements or personal
profiles on line the combination of multimodal information is designed in a
way that ensures convergency and  congruency as a semiotic and rhetorical
strategy. However, in natural social interactions and  in the interpretation
of multimodal environmental phenomena convergency and congruency cannot be
taken for granted. There are many cases in which different channels convey
dissonant, discrepant , or even contradictory information. Research on the
social meaning of the smile, for instance, has drawn attention to the
differences between genuine and contrived smiles based on the analysis of
divergent facial information that can be observed in face to face
conversations. [In scientific inquiry, observed lacks of congruency in
multimodal data prompt experiments designed to account for the truth of
counter-intuitive knowledge that can be defined as trans-modal]. The
theoretical approach proposed in this panel will aim at developing a forensics
of dysfunctional multimodal communication such as identifying discrepancies
between functional design and identity design (e.g., van Leeuwen 2022); the
forensics of failed marketing strategies, political campaigns, or software
projects (e.g., Kaisler, Money, and Cohen 2021); and the potential undermining
of multimodal rhetoric by the interfering power of discrepant visual,
acoustic, haptic, and olfactory signals. To address some aspects of these
pragmatic dysfunctionality, it is necessary to take into consideration  not
only cultural constraints but also the relative weight in human interactions
of signals that have evolved in staggered manner over evolutionary time  and
variously impact decision making. Sensitivity to contact and to various
molecules in the proximal or distal environment, or the processing of acoustic
input predate the emergence of vision as a comparatively recent adaptation.
Along the same logic, images are bound to override the power of words either
spoken or written. Such an evolutionary theoretical perspective could help
design experiments to investigate how the interplay of multimodality and
multi-sensorial information are negotiated in human interactions.
 






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LINGUIST List: Vol-33-3033	
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