33.3050, FYI: Transformation of Higher Education Through Institutional Online Spaces

[The LINGUIST List]

LINGUIST List: Vol-33-3050. Wed Oct 05 2022. ISSN: 1069 - 4875.

Subject: 33.3050, FYI: Transformation of Higher Education Through Institutional Online Spaces

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Date: Wed, 05 Oct 2022 08:44:48
From: Rotimi Taiwo [ferotai at yahoo.com]
Subject: Transformation of Higher Education Through Institutional Online Spaces

 
The surge in the demand for higher education in contemporary times is closely
connected with the liberalization and globalization of education in most
countries of the world. The result is the massification of higher education,
leading to a competitive venture among higher institutions in their bid to
market their services in order to attract stakeholders and consumers. This
increase in the number of higher institutions across the globe has brought
about strategic marketing efforts by these institutions through brand
marketing on their websites and through the various social media platforms.
Websites and social media have been chosen for promotional purposes for
obvious reasons – they are globally accessible. Having virile institutional
websites and social media spaces with promotional messages has become very
important assets for higher institutions and their stakeholders for rapid
communication of significant amount of information. Promotional discourse
exhibits product description, evaluation and differentiation, which engage
specific linguistic and stylistic resources as well as promotional strategies.
Promotional elements can be seen in Presidents’ or Vice Chancellors’
messages", About us" messages, vision and mission statements, events and
programs announcements, jingles, and so forth. 

This book intends to bring together perspectives from disciplines interested
in the communication of promotional messages in higher education in the
cyberspace. Such disciplines include: public relations, advertising,
marketing, information and communication studies, linguistics, education,
discourse analysis, sociology and so on.

This text aims to present multidisciplinary and interdisciplinary approaches
to promotional discourses as presented on higher institutions’ online spaces.
Perspectives will be drawn from the significant promotional elements and
resources that feature in online spaces, such as websites and social media
pages of higher institutions. Issues, such as identity, marketization,
branding and others are expected to feature in the publication.

The book is intended to reach a wide range of audience, such as: 
- educational institution managers
- public relations units of higher educational institutions
- educational website managers
- online marketers of higher institutions services
- academics with interest in online discourse
- online content developers
- information, communication and advertising experts
- higher education planners and policy makers
- stakeholders in the education enterprise
- all higher institutions libraries

Recommended Topics
- Marketization of higher education
- Identity construction
- Brand building and marketing
- Digital Marketing
- Public Relation
- Content Marketing
- Discourse Analysis of Marketization Strategies
- Multimodality on institutional websites
- Curriculum marketing
- Social media marketing
- Higher Education Digital Marketing
- Higher Education Marketing Campaigns
- Semiotics of higher institutions websites
- Blogging of higher institutions
- Video marketing
- Email marketing
- Conversational/interactive marketing
- Influencer marketing
- Logo Branding
- Contemporary trends in higher educational marketing
- Career outcomes promotions
- Local search engine optimization (SEO)
- YouTubification of higher institution discourse
- Twitterizing higher educational discourse
- Promotion of strategic plans
- Promoting Professional Development
- CDA of Higher Education Online Marketing
- Pragmatics of Online Higher Education Marketing
- Promotional messages in LinkedIn, Facebook and Instagram 
- Any other related topic not listed above

Researchers and practitioners are invited to submit on or before November 31,
2022, a chapter proposal of 1,000 to 2,000 words clearly explaining the
mission and concerns of his or her proposed chapter. Submission:
https://www.igi-global.com/submission/?returnurl=%2fsubmission%2fbooks%2f
 



Linguistic Field(s): Discourse Analysis





 



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LINGUIST List: Vol-33-3050	
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