34.3016, Jobs: English; Applied Linguistics, Cognitive Science, Computational Linguistics, Phonetics, Semantics: Linguistic Strategist, Lexicon Branding

[The LINGUIST List]

LINGUIST List: Vol-34-3016. Fri Oct 13 2023. ISSN: 1069 - 4875.

Subject: 34.3016, Jobs: English; Applied Linguistics, Cognitive Science, Computational Linguistics, Phonetics, Semantics: Linguistic Strategist, Lexicon Branding

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Date: 12-Oct-2023
From: Kennedy Placek [kennedy at lexiconbranding.com]
Subject: English; Applied Linguistics, Cognitive Science, Computational Linguistics, Phonetics, Semantics: Linguistic Strategist, Lexicon Branding


University or Organization: Lexicon Branding
Job Location: California, USA
Job Title: Linguistic Strategist
Job Rank: Other

Specialty Areas: Applied Linguistics; Cognitive Science; Computational
Linguistics; Phonetics; Semantics; Sound Symbolism

Required Language(s): English (eng)

Description:

About Lexicon:

Lexicon Branding is at the forefront of developing category-defining
names for the world's most innovative brands. Our portfolio includes
hundreds of iconic names such as Swiffer, Sonos, Pentium, Dasani, and
Impossible Foods. For over 40 years, we have partnered with our
clients to establish unique brand identities that have become dominant
across categories. In other words, names that help our clients grow.

We foster an environment of creativity, problem-solving, innovation,
and thought leadership. Curiosity and creativity are not just
encouraged but are essential. Our team pushes boundaries, embraces new
ideas, and challenges conventional thinking.


About the Role:
Linguistics is one of the pillars of Lexicon branding. Our deep
investments in the applications of linguistics and cognitive science
to branding have helped Lexicon build an “engineering layer” that
combines language principles with creative insights, proprietary
software, and unique consumer research methodologies.

As a Language Strategist, which is a newly created position for us,
you will be managing that “engineering layer.” More specifically, you
will employ our proprietary software and databases and lead our global
network of linguists. Since virtually all branding is now global, you
will be responsible for evaluating the semantic and cultural
dimensions of the names that we recommend to clients and incorporate
input from our global linguistic network.

You will also work in concert with members of our Creative and
Insights teams to develop creative strategies, positioning platforms,
brand names and brand architectures. You will play a key role in
client engagements and help to translate their feedback into creative
directions. This is a very fluid role that sits at the intersection of
linguistics, storytelling, and creativity.

Mailing Address for Applications:
Email Address for Applications: jobs at lexiconbranding.com
Web Address for Applications:
https://www.linkedin.com/jobs/view/3737043974/?capColoOverride=true
Contact Information:
        Kennedy Placek
        Email: kennedy at lexiconbranding.com



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