LL-L "Language maintenance" 2005.11.25 (04) [E]

[Lowlands-L]

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A=Afrikaans Ap=Appalachian B=Brabantish D=Dutch E=English F=Frisian
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L O W L A N D S - L * 25 November 2005 * Volume 04
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From: "Erik Guldager Nielsen" <eguldager at mail-online.dk>
Subject: Deutsch

Last night I saw a very interesting program on Südwest Funk (Wer rettet
Deutsch?)
The program was about the increasing number of English words in German and
the fact
that German are beiing replaced by English in higher education, companies
etc.
Porsche was one of the few major that has kept German as a working language
and they are doing better than companies with BSE (Bad Simple English) as a
working language, simply because the workers at Porsche actually understands
what they are supposed to do!
Advertising in Germany is also heavily influenced by English, but studies
showed that people didn't understand the message, and now McDonald's had
translated their slogan into German (Ich liebe es), so perhaps it is
McDonald's who eventually saves the German language from extinction.

Alas much of the above mentioned is true also in Scandinavia, but it
interesting to see that German now is suffering the same fate as Platt did
earlier caused by German.

Erik Guldager Nielsen

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