advertising Slavic department, was: enrollments query

[Jolanta M. Davis]

I'm curious--have any other Russian/Slavic departments ran advertising
campaigns to beef up enrollment?
Jolanta Davis
AAASS

At 10:03 AM 9/20/02, you wrote:
>Ben,
>These are the results that I got from my first year students (12) at
>Connecticut College.
>1. The department ran a strong publicity campaign; seven out of 12 said that
>they had seen the ads.
>2.  None said that the language or course had been recommended to them.  One
>student said she had heard that the course was challenging, and that
>motivated her to take it.
>3.  Of the 12 students, half had taken some sort of related course (history,
>literature, or Russian politics)
>4.  Most interesting were the reasons why each student decided to study
>Russian. One said that it was because her father was Russian, another said
>that the country and culture fascinated him, others believed that fluency in
>Russian would be needed in the future, that it would be an asset to a major
>in International Relations.  Some said that they wanted to study a less
>common language, that they wanted to study in Russia and they wanted to be
>able to read Russian literature in the original. Finally, one student (and
>not the first in my career) said that he decided to study Russian after
>watching "The Hunt for Red October."  I think that we'll be showing that
>movie on campus more frequently.
>Regards,
>Mary Anne Cosentini
>
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