advertising Slavic department, was: enrollments query

[ldewaard]

Enrollments at the University of Iowa are up from the last few years. I'm not
sure if that is directly linked to our advertising, but we ran a large
promotional campaign last year. A student created a promotional video for us
which we sent out to a number of high schools in Iowa. We also had the video
playing at freshman orientation. Our department has participated in several
community charity events for which we have made t-shirts (written in Russian),
which have gone over quite well with our students and have served as
additional advertising. We have concentrated on building relationships with
our current students (through social events, such as film screenings,
conversation table opportunities and cultural events), and have found that
they are our most powerful advertising (they do a lot of recruiting for us!).
We hope that this very positive trend continues.

Best,
Lisa

Lisa DeWaard Dykstra, MA, MAT
-------------------------------------------------
Doctoral Student in Second Language Acquisition
University of Iowa
Graduate Teaching Assistant, Russian Program
-------------------------------------------------
918 Ginter Ave
Iowa City, IA 52240
319-358-1292

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