Zakaznaya statya

[Olga Meerson]

Zakaznaia stat'ia is usually ideologically engaged and commissioned for ideological selling out or brainwashing--not merely for commercial advertisement.

----- Original Message -----
From: Paul Richardson <paulr at RUSSIANLIFE.NET>
Date: Monday, June 18, 2007 2:46 pm
Subject: [SEELANGS] Zakaznaya statya

> Timothy's definition was excellent, but I would recommend that 
> "paid  
> for by an interested party" be elaborated. Often the terms of 
> payment  
> for a Z.S. are rather indirect and implicit. Articles are written  
> about new products that just happen to be produced by one of that  
> publication's advertisers, etc., and often it is a you scratch my  
> back kind of thing. Or maybe a publication and a manufacturer are  
> owned by the same company? Or maybe a publication and an 
> industrial  
> sector are owned by the same oligarch?
> 
> The way our small circle in publishing commonly translates Z.S. is 
> a  
> "bought and paid for" article. A bit redundant, but there is no  
> misunderstanding what we are talking about.
> 
> While Z.S. are indeed widespread in the Russian media (not very  
> different from the Soviet days, actually, when a story about a  
> "successful" kolkhoz was ordered from on high toward political 
> ends),  
> they are also very common in Western trade media that rely heavily 
> on  
> advertising revenues.
> 
> The thing Tony refers to below is actually something required by 
> US  
> law, by the Postmaster who issues periodicals permits. Mailing 
> with  
> reduced rate periodical permits requires the publisher to clearly  
> indicate advertising as such if it might be mistaken as editorial, 
> 
> and to submit a marked up copy of each published magazine, 
> indicating  
> what is advertising and what is editorial. This is because the  
> postage paid on each copy mailed is in large part determined by 
> the  
> editorial versus advertising content (advertising being more 
> expensive).
> Paul Richardson
> Publisher
> Russian Life magazine
> 
> 
> On Jun 18, 2007, at 3:54 PM, SEELANGS automatic digest system wrote:
> 
> > -----Original Message-----
> > From: SEELANGS: Slavic & East European Languages and Literatures 
> list> [SEELANGS at BAMA.UA.EDU] On Behalf Of Vanchu, Anthony J. (JSC- 
> > AH)[TTI]
> > Sent: Monday, June 18, 2007 9:41 AM
> > To: SEELANGS at BAMA.UA.EDU
> > Subject: Re: [SEELANGS] Translation question clarification
> >
> > These sorts of "articles," which I occasionally see in some US
> > newspapers and magazines, are usually labeled at the top and 
> bottom  
> > with
> > the words "Advertisement" or "Paid Advertisement."  Depending on the
> > reputability of the publication, those words are to greater and 
> lesser> degrees prominent...
> >
> > But I don't know what the correct journalistic term for them 
> would be.
> >
> > Tony Vanchu
> 
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