Zakaznaya statya

[Paul Richardson]

Timothy's definition was excellent, but I would recommend that "paid  
for by an interested party" be elaborated. Often the terms of payment  
for a Z.S. are rather indirect and implicit. Articles are written  
about new products that just happen to be produced by one of that  
publication's advertisers, etc., and often it is a you scratch my  
back kind of thing. Or maybe a publication and a manufacturer are  
owned by the same company? Or maybe a publication and an industrial  
sector are owned by the same oligarch?

The way our small circle in publishing commonly translates Z.S. is a  
"bought and paid for" article. A bit redundant, but there is no  
misunderstanding what we are talking about.

While Z.S. are indeed widespread in the Russian media (not very  
different from the Soviet days, actually, when a story about a  
"successful" kolkhoz was ordered from on high toward political ends),  
they are also very common in Western trade media that rely heavily on  
advertising revenues.

The thing Tony refers to below is actually something required by US  
law, by the Postmaster who issues periodicals permits. Mailing with  
reduced rate periodical permits requires the publisher to clearly  
indicate advertising as such if it might be mistaken as editorial,  
and to submit a marked up copy of each published magazine, indicating  
what is advertising and what is editorial. This is because the  
postage paid on each copy mailed is in large part determined by the  
editorial versus advertising content (advertising being more expensive).

Paul Richardson
Publisher
Russian Life magazine


On Jun 18, 2007, at 3:54 PM, SEELANGS automatic digest system wrote:

> -----Original Message-----
> From: SEELANGS: Slavic & East European Languages and Literatures list
> [mailto:SEELANGS at BAMA.UA.EDU] On Behalf Of Vanchu, Anthony J. (JSC- 
> AH)[TTI]
> Sent: Monday, June 18, 2007 9:41 AM
> To: SEELANGS at BAMA.UA.EDU
> Subject: Re: [SEELANGS] Translation question clarification
>
> These sorts of "articles," which I occasionally see in some US
> newspapers and magazines, are usually labeled at the top and bottom  
> with
> the words "Advertisement" or "Paid Advertisement."  Depending on the
> reputability of the publication, those words are to greater and lesser
> degrees prominent...
>
> But I don't know what the correct journalistic term for them would be.
>
> Tony Vanchu

-------------------------------------------------------------------------
 Use your web browser to search the archives, control your subscription
  options, and more.  Visit and bookmark the SEELANGS Web Interface at:
                    http://seelangs.home.comcast.net/
-------------------------------------------------------------------------