SEELANGS Digest - 29 Nov 2008 to 30 Nov 2008 (#2008-410)

[Nora Favorov]

Dear Elena,
The answer to your question is that no, there are no rigid rules except
those set by some journals or publishers. In many cases it is up to the
translator to exercise common sense, keeping the translation's target
audience in mind and with clarity of meaning as the guiding value. You will
find some guidance in the Chicago Manual of Style and other style guides,
but practice in all sorts of well-respected publications varies widely.

If your target audience is readers who are not Slavists, then you might
decide to mimic US practice and italicize the publication name and
capitalize both words. Even if you just italicize both words you will have
achieved the objective of clarity - the reader will understand that those
two words are the name of the publication. Then the question is whether or
not you want to follow it up with a translation of the publication name in
brackets. (_Novaya gazeta_ [New Gazette]... or something along those lines.)

In general, it has to be born in mind that in the United States we format
names of publications, companies, institutions, laws, and many other things
differently from Russia and Europe in general (including England). If your
target audience is Americans, you should make it easy on them and follow US
practices.

My 2 cents....Nora

Nora Seligman Favorov
100 Village Lane
Chapel Hill, NC  27514
Tel. 919-960-6871
Fax 919-969-6628
Mobile  919-923-2772
Skype:  nora.favorov
ATA Certified (Russian into English)

Date:    Sun, 30 Nov 2008 12:33:49 +0300
From:    Lena <nem at ONLINE.DEBRYANSK.RU>
Subject: : Translation problem

Dear Seelangers,

I faced the following translation problem:

 when translating various
names (companies, etc) from English into Russian are there any rigid
rules of spelling: e.g. if the name of say a magazine has 2
words, the first is to be written with a capital letter, the second - with a
small
one.

Could you please tell me where I can read about that?

  

With gratitude,

Nikolaenko Elena

E-mail:
nem at online.debryansk.ru

http://www.acr.scilib.debryansk.ru/ruslat1/index.html
http://esl-nikolaenkoelena.blogspot.com/
http://ruslatproject.blogspot.com/

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End of SEELANGS Digest - 29 Nov 2008 to 30 Nov 2008 (#2008-410)
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