PC from a pragmatic standpoint

[Svetlana Malykhina]

What about PC from a pragmatic standpoint. A choice of nominations is one of the strategies, which everyone has followed in communication, most of the time on purpose. In political or media discourse the choice is a part of the game; moreover, it is a persuasive tactic. According to Theory of Politeness (P. Brown and S. Levinson, 1987) politeness strategies are chosen in order to save the hearers' "face," to avoid embarrassing the other person, or making them feel uncomfortable. As opposed to "Face Threatening" behavior, that infringe on the hearers' need to maintain his/her self esteem, and be respected. Isn’t it a universal communication feature? 


      

-------------------------------------------------------------------------
 Use your web browser to search the archives, control your subscription
  options, and more.  Visit and bookmark the SEELANGS Web Interface at:
                    http://seelangs.home.comcast.net/
-------------------------------------------------------------------------