Andy Warhol in Russian advertising -- "Amerikanskoe salo"

[Michele A. Berdy]

I can't quite figure out the "movement," but they explain the goal of the 
campaign this way:

Цели и задачи проекта. Вызвать недовольство у населения Украины 
проникновением дешевых некачественных американских продуктов питания, а еще 
шире — вообще недовольство Америкой и всем американским. Вызвать у 
предпринимателей страх перед демпинговыми ценами американцев, связать 
американскую экспансию в традиционные для Украины отрасли с кандидатурой 
Ющенко. Вызвать недоверие к Ющенко. Кроме того, дополнительный результат 
осуществления проекта — снижение эффективности рекламы Ющенко и 
провоцирование коммуникаций вокруг невыгодных Ющенко тем (американское 
прошлое его жены).


----- Original Message ----- 
From: "Wilkinson, C" <cxwilkinson at GOOGLEMAIL.COM>
To: <SEELANGS at bama.ua.edu>
Sent: Saturday, February 07, 2009 3:48 PM
Subject: Re: [SEELANGS] Andy Warhol in Russian advertising -- "Amerikanskoe 
salo"


> Spravedlivaya Rossiya has denied being involved with the "amerikanskoe 
> salo"
> campaign (arguably predictably) -
> http://www.rian.ru/politics/20090203/160845449.html
>
> Having downloaded the book available at www.vokr.ru ("Voiny kreativa") I'm
> left wondering if this is part of an ad campaign itself or whether its a
> manifesto for  "jamming" mainstream messages using techniques similar to
> those used by  AdBusters (http://www.adbusters.org/) and other culture
> jammers to subvert commercial adverts. It's certainly very Pelevinesque in 
> a
> "Pokolenie P" way as a manifesto and a campaign.
>
> Whilst not about Warhol, there has recently been an anti-Coca Cola 
> calendar
> published by a Russian company that plays on Soviet agitprop and sobriety
> campaign posters. See http://englishrussia.com/?p=2272
> CW
>
> -- 
> Claire Wilkinson
>
> Teaching Fellow in Russian
> Centre for Russian & East European Studies
> University of Birmingham
> B15 2TT, UK
>
> ERI Room 146 (first floor)
> Tel: +44 (0) 121 414 8242 (direct line work)
> Skype: cxwilkinson
> http://www.crees.bham.ac.uk/staff/wilkinson/index.htm
>
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