Andy Warhol in Russian advertising -- "Amerikanskoe salo"

[Elaine Rusinko]

Michele,
Can you provide the source for the statement below, please? Is this from 
Spravedlivaya Rossiya?
ER


Michele A. Berdy wrote:
> I can't quite figure out the "movement," but they explain the goal of 
> the campaign this way:
>
> Цели и задачи проекта. Вызвать недовольство у населения Украины 
> проникновением дешевых некачественных американских продуктов питания, 
> а еще шире — вообще недовольство Америкой и всем американским. Вызвать 
> у предпринимателей страх перед демпинговыми ценами американцев, 
> связать американскую экспансию в традиционные для Украины отрасли с 
> кандидатурой Ющенко. Вызвать недоверие к Ющенко. Кроме того, 
> дополнительный результат осуществления проекта — снижение 
> эффективности рекламы Ющенко и провоцирование коммуникаций вокруг 
> невыгодных Ющенко тем (американское прошлое его жены).
>
>
> ----- Original Message ----- From: "Wilkinson, C" 
> <cxwilkinson at GOOGLEMAIL.COM>
> To: <SEELANGS at bama.ua.edu>
> Sent: Saturday, February 07, 2009 3:48 PM
> Subject: Re: [SEELANGS] Andy Warhol in Russian advertising -- 
> "Amerikanskoe salo"
>
>
>> Spravedlivaya Rossiya has denied being involved with the 
>> "amerikanskoe salo"
>> campaign (arguably predictably) -
>> http://www.rian.ru/politics/20090203/160845449.html
>>
>> Having downloaded the book available at www.vokr.ru ("Voiny 
>> kreativa") I'm
>> left wondering if this is part of an ad campaign itself or whether its a
>> manifesto for  "jamming" mainstream messages using techniques similar to
>> those used by  AdBusters (http://www.adbusters.org/) and other culture
>> jammers to subvert commercial adverts. It's certainly very 
>> Pelevinesque in a
>> "Pokolenie P" way as a manifesto and a campaign.
>>
>> Whilst not about Warhol, there has recently been an anti-Coca Cola 
>> calendar
>> published by a Russian company that plays on Soviet agitprop and 
>> sobriety
>> campaign posters. See http://englishrussia.com/?p=2272
>> CW
>>
>> -- 
>> Claire Wilkinson
>>
>> Teaching Fellow in Russian
>> Centre for Russian & East European Studies
>> University of Birmingham
>> B15 2TT, UK
>>
>> ERI Room 146 (first floor)
>> Tel: +44 (0) 121 414 8242 (direct line work)
>> Skype: cxwilkinson
>> http://www.crees.bham.ac.uk/staff/wilkinson/index.htm
>>
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-- 
Elaine Rusinko, Ph.D.
Associate Professor of Russian
Department of Modern Languages and Linguistics
University of Maryland, Baltimore County
Baltimore, MD 21250

rusinko at umbc.edu
410-455-2109

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