Translation question

[Michele A. Berdy]

I wrote Prof Goering privately, but I thought I'd chime in publicly. This is 
a case when experience in the field and knowledge of the circumstances make 
translation easier. The sovet is a non-governmental group that reviews 
public service materials -- broadly defined -- and passes judgment on their 
cultural appropriateness. Actually, they consider more than public service 
announcements and materials; they seem to look at books, commercial 
advertising and much more. They don't produce public service messages or 
materials, nor do they promote them. They review materials and declare them 
ethical or unethical. It is really a watch-dog organization, guarding public 
morals against inappropriate anti-AIDS and other public service messages.

I'd call it the Citizens' Council on Public Service Announcements. In 
American English, социальная реклама is a public service announcement, 
although it can also refer to public service advertising as a whole.  (That 
can also be called social or cause marketing in English.) In any case, the 
name of the group is something of a misnomer, since its mandate seems 
broader than one would guess from what it's called.

Awhile back I wrote an article on communication words for translators 
(translating E>R), since it's such a minefield. If anyone's interested, it 
can be found at www.thinkaloud.ru

Cheers
MAB

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