Live Richly

[Beverly Flanigan]

At 04:55 PM 2/8/01 -0500, you wrote:
>I thought they were trying to get across a similar but subtly different
>message: "live deeply" or maybe "fully" (because we'll take good care of
>your money so you don't have to even think about whether you have any or
>not).
>
>-Mai
>
>On Wed, 7 Feb 2001 emckean at ENTERACT.COM wrote:
>
> > The tagline for the new Citibank ad campaign is "Live richly." I've been
> > racking my brain as to why I really want to say "live rich," to mean,
> > "live as if you are rich" (which is what I think the point of the campaign
> > is; i.e., enjoy what money you have).
> > different" campaign (which didn't bother me)?
> > (...)
> > Erin McKean
> > editor at verbatimmag.com
>
>_____________________________________________
>Mai Kuha                  mkuha at bsuvc.bsu.edu
>Department of English     (765) 285-8410
>Ball State University

My favorite is AAE "livin' large"--and "livin' largely" just wouldn't cut it.

_____________________________________________
Beverly Olson Flanigan         Department of Linguistics
Ohio University                     Athens, OH  45701
Ph.: (740) 593-4568              Fax: (740) 593-2967
http://www.cats.ohiou.edu/linguistics/dept/flanigan.htm