Live Richly

[Mai Kuha]

I thought they were trying to get across a similar but subtly different
message: "live deeply" or maybe "fully" (because we'll take good care of
your money so you don't have to even think about whether you have any or
not).

-Mai

On Wed, 7 Feb 2001 emckean at ENTERACT.COM wrote:

> The tagline for the new Citibank ad campaign is "Live richly." I've been
> racking my brain as to why I really want to say "live rich," to mean,
> "live as if you are rich" (which is what I think the point of the campaign
> is; i.e., enjoy what money you have).
> different" campaign (which didn't bother me)?
> (...)
> Erin McKean
> editor at verbatimmag.com

_____________________________________________
Mai Kuha                  mkuha at bsuvc.bsu.edu
Department of English     (765) 285-8410
Ball State University