Live Richly

[emckean at ENTERACT.COM]

The tagline for the new Citibank ad campaign is "Live richly." I've been
racking my brain as to why I really want to say "live rich," to mean,
"live as if you are rich" (which is what I think the point of the campaign
is; i.e., enjoy what money you have).

I think it's because "live poorly" does not mean "live as if you are
poor."

D'you think they were influenced by the flak around the Mac "Think
different" campaign (which didn't bother me)?

Erin McKean
editor at verbatimmag.com