Maid-Rite (Iowa "sloppy joes")

[Beth Lee Simon]

I too grew up in Iowa, as did my father and his mother. The only "loose
meat sandwich" is the one on Roseanne, and, as I've heard it, they came
up with that for three intersecting reasons -- because a new name
avoided potential infringement problems, because it described the
sandwich so that viewers would know it was a MaidRite (or Sloppy Joe),
and because it was funny/disgusting.

beth