Big Mac (1955)

[Bapopik at AOL.COM]

   Who coined "Big Mac"?
   McDonald's will sue everybody who uses that name--even people named "McDonald" opening non-food stores.
   I have shown that McDonald's didn't originate the "quarter-pound hamburger" or "chicken nuggets."
   McDonald's once, during the administration of late NYC mayor Abe Beame, got very angry at NYC's Municipal Assistance Corporation for using "Big MAC."

http://www.mcdonalds.com/corporate/info/history/history3/history3.html
_A Big Idea Called "Big Mac"_
"Introduced systemwide in 1968, the Big Mac was the brainchild of Jim Delligatti, one of Ray Kroc's earliest franchisees, who by the late 1960s operated a dozen stores in Pittsburgh."

   From DINER, DRIVE-IN, May 1955, pg. 65, col. 1:

   _menu exchange_
   _Actual working ideas from diners,_
   _drive-ins and counter restaurants_
Johnny Mac's drive-ins in Redwood City and Mountain View, Calif., use this distinctive menu showing a happy Scotsman enjoying a "Big Mac" sandwich.  Plaid designs further carry out the Scotch theme.  Color blocks are used in the menu proper to add interest and emphasize specials.
   (Col. 2--ed.)
   When folded, the back of the menu shows the complete breakfast offering.  Take out foods and the "Big Mac" get special plugs on the front. (...)

(Front of menu:
  The
"BIG MAC"
FOR REAL VALUE
Our Famous "BIG MAC"
Is A Tasty Meal In Itself
--ed.)

   The upper left-hand corner of the menu has:

_The Big Mac_
TWO PATTIES (FULL 1/2 LB.) OF FRESHLY GROUND
STEER BEEF SERVED IN A DOUBLE DECKED TOAST-
ED BUN WITH MAYONNAISE, LETTUCE, AND OUR
   OWN SPECIAL RELISH
      45 cents
With Slice of Cheese--No Extra Charge