LS-MFT -- SRSFSFP,SF&EOTD

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LS-MFT (continued)

   Oh, all right, here's more.  From the NEW YORK HERALD TRIBUNE, 14 September 1946, pg. 4, col. 5:

   Basically, his technique was a simple one.  He devised catchy slogans, and hired the best available talent to hammer them home.  The slogan might be, for example, "Lucky Strike Green has Gone to War, "which he invented when war-time needs cut his company off from the green ink that identified his package.
(...)
   His first major campaign, when he became president of American Tobacco in 1926, was to initiate the campaign built around "Reach For a Lucky Instead of a Sweet."
   To this slogan Mr. Hill gave most of the credit for turning women to cigarettes.  The confectionery industry, understandably enough, was not enthusiastic about it, and ultimately the Federal Trade Commission forced Mr. Hill to desist.  He changed it to "Reach For a Lucky Instead," and drove it hard.

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MENTAL GIANT

   The RHHDAS has "mental midget" (1966), but no "mental giant."  I'm no Einstein, but "mental giant" should be mentioned.
   From THIS WEEK, NYHT, 7 July 1946, pg. 10:

_McGarry, Mental Giant_
by Matt Taylor

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RED SMITH IN THE NYHT

You Can't Win 'Em All at Home--Cronin!
   NYHT, 19 August 1946, pg. 24, col. 3 head.

The Cardinals' Howie Polett, still a semi-invalid with that torn muscle in his left side, but cool and cautious and monstrously skillful, was "threading the needle" all afternoon, as the dugout phrase goes.
   NYHT, 7 October 1946, pg. 22, col. 5.
   (Paul Dickson's BASEBALL DICTIONARY gives no date, with only "_thread the needle_  To pitch with skill and precision; to keep the batter from hitting the ball"--ed.)

   Generally, though, the broadcast was painstakingly accurate, including only the telegraphed facts and the "color" provided by the announcer.
   NYHT, 28 August 1946, pg. 26, col. 4.
   (Dickson gives no date for "color man"--ed.)