S'mores (1953)

[Bapopik at AOL.COM]

   This beats the 1958 cites in the archives.  Hershey's has recently advertised (on tv) its chocolate bar in "s'mores."
   From THIS WEEK magazine, "PICNIC MEANS FAMILY FUN," NEW YORK HERALD TRIBUNE, 28 June 1953, pg. 37, col. 3:

   _"S'mores"_

   Place a chocolate-covered thin mint or four squares of milk chocolate on a graham cracker.  Place toasted marshmallow on top of candy and cover with another cracker to form a sandwich.