S'mores (1953)

sagehen sagehen at WESTELCOM.COM
Mon Oct 15 02:51:17 UTC 2001


>   This beats the 1958 cites in the archives.  Hershey's has recently
>advertised (on tv) its chocolate bar in "s'mores."
>   From THIS WEEK magazine, "PICNIC MEANS FAMILY FUN," NEW YORK HERALD
>TRIBUNE, 28 June 1953, pg. 37, col. 3:
>
>   _"S'mores"_
>
>   Place a chocolate-covered thin mint or four squares of milk chocolate
>on a graham cracker.  Place toasted marshmallow on top of candy and cover
>with another cracker to form a sandwich.

The term "s'mores" was applied to  graham crackers, topped with milk
chocolate and marshmallows & stuck under the broiler long enough to toast
(or at least melt) the marshmallow at least a decade before 1953.  It
didn't have to be covered with another cracker, and I never heard of the
thin mint variation.  I remember this from the year I was a girl scout,
1941-2.  Can't cite a text for this, but the term was certainly in use.
A. Murie



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