I Love New York (continued)

Bapopik at AOL.COM Bapopik at AOL.COM
Sun Apr 7 04:27:18 UTC 2002


I love New York in June.
How about you?
--song lyrics by Ralph Freed, composed by Burton Lane, from the 1941 film BABES ON BROADWAY.

   Everyone loves New York.
   I previously posted an item on this from NEW YORK magazine in 1975, giving "I Love New York" credit to designer Norma Kamali.
   This is copied from the gossip section "Page Six" in yesterday's NEW YORK POST, 5 April 2002:

   HISTORY REVISED

ADVERTISING legend Mary Wells Lawrence is trying to claim credit for the historic "I ò New York" campaign. It's well known that p.r. wizard Bobby Zarem was the brains behind the ads, but in her new book "A Big Life," Mary says she deserves the credit. "For reasons none of us can fathom, [Zarem] claims to have created the line," she writes. "I don't know what to say to such poor souls except, 'Get a life.' " After Wells' dig was repeated in WWD yesterday, Zarem issued a statement calling Lawrence "either sadly delusional or blatantly dishonest." Zarem says Wells "built a billion-dollar business on the lie" that it was her idea.

(Amazon.com says that the Mary Well Lawrence book will be published in May--ed.)



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