V, shmV again

[Mai Kuha]

Since we've had a couple of comments on "V, shmV" recently, this must be the
right time to ask about Vintage Schmintage, a new business here in Muncie
(included in my photo collection,
http://www.bsu.edu/classes/kuha/lgphoto/lgphotos.html). It struck me as
interesting because I've never heard anyone shm around here, and the meaning
seems slightly negative to me. Would any native shm- speakers out there name
their businesses Vintage Schmintage?

-Mai