V, shmV again

[sagehen]

>Since we've had a couple of comments on "V, shmV" recently, this must be the
>right time to ask about Vintage Schmintage, a new business here in Muncie
>(included in my photo collection,
>http://www.bsu.edu/classes/kuha/lgphoto/lgphotos.html). It struck me as
>interesting because I've never heard anyone shm around here, and the meaning
>seems slightly negative to me. Would any native shm- speakers out there name
>their businesses Vintage Schmintage?
>
>-Mai
~~~~~~~
A wine store poking fun at wine snobbery?
A. Murie