McDonalization or McDonaldization?

[Salikoko S. Mufwene]

Several discussions of 'globalization' and its role in language endangerment have referred to the spread of McDonald's around the world. I wonder what the standard term/spelling for the latter phenomenon is: "McDonalization" (without "d") or "McDonaldization" (with "d")? Is there variation? Has somebody been paying attention to the term?

Thanks in advance,

Sali.

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Salikoko S. Mufwene
University of Chicago
Department of Linguistics
1010 East 59th Street
Chicago, IL 60637, USA

Tph: (773)702-8531; Fax: (773)834-0924
s-mufwene at uchicago.edu
http://humanities.uchicago.edu/depts/linguistics/faculty/mufwene.html
ON LEAVE till September 2002 but still receiving e-mail
sent to this Chicago address.
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