McDonalization or McDonaldization?

[Benjamin Barrett]

McDonalization gets 104 hits on Google (with the top two including
the other spelling as well).
McDonaldization gets 3780 hits.

The verb forms (-ize) get 4 for the former and 61 for the latter.

While McDonalification got zero hits and a spelling *recommendation*
of McDonalidization from Google, McDonaldification got 4 hits.

These results were run checking English and Japanese sites, so
results may vary.

Benjamin Barrett

> -----Original Message-----
> From: American Dialect Society
> [mailto:ADS-L at LISTSERV.UGA.EDU]On Behalf Of Salikoko S. Mufwene

> Several discussions of 'globalization' and its role in
> language endangerment have referred to the spread of
> McDonald's around the world. I wonder what the standard
> term/spelling for the latter phenomenon is:
> "McDonalization" (without "d") or "McDonaldization" (with
> "d")? Is there variation? Has somebody been paying
> attention to the term?