A (new?) twist on plural 's

[Laurence Horn]

At 6:57 PM -0400 6/29/03, Mark A Mandel wrote:
>This seems as good a time as any to insert a text I copied a day or two
>ago. It was across the top of the windshield of a fire truck in Upper
>Darby, Penn. (just west of Philadelphia). Unlike the ornate inscriptions
>in gold paint announcing the truck's number, affiliations, fire company
>motto, etc., this was made of white stick-on letters, evidently by the
>proud members of the company instead of any official source:
>
>         WHERE THE EAST REACHES IT'S HEIGHT'S
>
>"When in doubt, apostrophe"?
>
Apostrophe harmony?

larry