History of the phrase <<Everyday Low Prices>> (1928)

[Clai Rice]

What is the searching secret for NewspaperArchive.com?  Using advanced
search on the exact phrase or name 'everyday low prices' in all papers in
all years I got responses only back to 1962.  Limiting the years from 1759
to 1945 yielded zero hits.  Limiting from 1900-1930 also yielded zero hits,
as did limiting from 1920-1930.  Only when I searched for the exact date Feb
23 1928 did I get two hits--both on what seem to be the same instance in the
same paper.  Does my not being a member affect the search procedure?  There
is no notice to that effect that I can find.

--Clai Rice

-----Original Message-----
From: Bapopik at AOL.COM [mailto:Bapopik at AOL.COM]
Sent: Saturday, September 06, 2003 12:48 PM
Subject: Re: History of the phrase <<Everyday Low Prices>> (1928)

[snip]

   23 February 1928, CHRONICLE-TELEGRAM (Elyria, Ohio), pg.5?, col. 4:
Everyday Low Prices That Prevail Here
(The John Lersch Company.  There are over 1,000 more hits in this
newspaper--ed.)