Overheard

[Steve Clason]

On 8/18/2004 12:45 PM Jonathan Lighter wrote:


> "It's not rocket surgery !" is the punchline in a TV commercial that I first noticed a month or two ago.

...also the (trademarked?) corporate motto of Advanced Common Sense,
Steve Krug's Web usability consulting company. The motto was published
in his book Don't Make Me Think: A Common Sense Approach to Web
Usability, The Circle.com Library, 2000.

--
Steve Clason