Overheard
Steve Clason
stevec at TOPDOGSTRATEGY.COM
Wed Aug 18 19:34:24 UTC 2004
On 8/18/2004 12:45 PM Jonathan Lighter wrote:
> "It's not rocket surgery !" is the punchline in a TV commercial that I first noticed a month or two ago.
...also the (trademarked?) corporate motto of Advanced Common Sense,
Steve Krug's Web usability consulting company. The motto was published
in his book Don't Make Me Think: A Common Sense Approach to Web
Usability, The Circle.com Library, 2000.
--
Steve Clason
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