"Remember the Neediest" (New York Times, 1912--Present)

Bapopik at AOL.COM Bapopik at AOL.COM
Wed Dec 22 15:12:19 UTC 2004


"Remember the Neediest" began as "The 100 Neediest Cases."

I don't know if Fred Shapiro is interested in this one, but there are
thousands of ProQuest hits.

Below is the entry I just wrote for my web site. I've gotta leave now, go  to
the bank, and tip the doormen who all make money than I do. What a  life.


(_WWW.BARRYPOPIK.COM_ (http://www.BARRYPOPIK.COM) )

"The 100 Neediest," or "REMEMBER THE NEEDIEST," is the annual Christmas
appeal by the New York <i>Times</i> that started in 1912. The  Christmas appeal
has extended to other media in other cities.

The  words "REMEMBER THE NEEDIEST" are usually found in many places in the
<i>Times</i> newspaper, at the bottoms of columns or between column  items.
...
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...
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25 December 1912, New York  <i>Times</i>, pg. 10:
<i>Christmas Cheer to the  Neediest.</i>
>From The Evening Post.

THE TIMES has scored  a success in which it takes a fully justified
satisfaction, in its scheme for  utilizing the Christmas spirit as a means of bringing
help and cheer to the  "hundred neediest families" of New York, as designated
by the three leading  charitable organizations of New york. The nature of each
case was set forth in  detail, all names and means of identification being,
however, suppressed, and  thus the givers of relief had much of the
satisfaction of responding to the  definite, concrete appeal of individual cases of
hardship, while the recipients  - in accordance with the invariable rule of the
associations - were saved from  all publicity. THE TIMES states that in many
instances the response has gone  beyond the immediate donation and taken the shape
of a "continuing and adequate  interest in these victims of poverty."
Incidentally, the experience might serve  to enforce a point that is strangely
overlooked by those who find fault with the  methods of organized charity. They
speak of the large percentage which  administrative expenses bear to the amount
distributed in material alms. But the  thing is not a matter of percentage at
all. The trouble is not that too much is  spent by the associations on the work
of visiting and investigation, but that  too little is given by the public for
the substantial relief of distress. If ten  times as much were given, the
administrative expenses would be comparatively  little affected. Does anybody
imagine, for instance, that any of the money given  to help these one hundred
needy families is going to be intercepted by the  associations?
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20 December 1913, New York  <i>Times</i>, pg. 8:
<i>"LEST WE  FORGET"</i>

<i>THE NEEDIEST CASES IN NEW  YORK</i>

<i>Selected for The New York Times by the  Association for</i>
<i>Improving the Condition of the Poor, 105  East 22d Street.</i>
...
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21 December 1913, New York  <i>Times</i>, pg. C4:
<i>AID FOR  "NEEDIEST"</i>
<i>EXTENDS TO  OTHERS</i>

<i>Contributions for 100 Widen  to</i>
<i>Include Those Not Quite</i>
<i>So  Unfortunate.</i>

<i>MORE GIFTS ARE  WANTED</i>

<i>Letters to Charity Societies  Show</i>
<i>Many Have Been Moved by</i>
<i>the  Christmas Appeal.</i>

21 December 1919, New York <i>Times</i>, pg.  87:
<i>Greater Demand Is Made on the Generosity of Times Readers  Because the
Plight of Those to be Helped</i>
<i>Is More Bitter  Than in Previous Years - How Families Have Been Saved from
 Disruption</i>
(...)
The New York Times made its first Christmas  appeal for the Hundred Neediest
Cases in 1912. So this is the eighth  year.
...
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11 December 1925, New York <i>Times</i>, pg.  28:
<i>REMEMBER</i>
The 100 Neediest  Cases.
...
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25 December 1927, New York <i>Times</i>, pg.  XX1:
<i>ON CHRISTMAS, REMEMBER THESE  NEEDIEST</i>
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23 December 1928, New York  <i>Times</i>, pg. 103:
<i>ON CHRISTMAS, REMEMBER THESE  NEEDIEST</i>
...
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18 December 1930, New York  <i>Times</i>, pg. 27:
<i>NEEDIEST CASES FUND GROWS TO  $157,057</i>
...
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21 December 1930, New York  <i>Times</i>, pg. 113:
<i>AT CHRISTMAS TIME, REMEMBER THE  NEEDIEST</i>
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(Trademark)
Word Mark 100 NEEDIEST  CASES
Goods and Services IC 016. US 038. G & S: Columns Appearing in  Applicant's
Newspaper. FIRST USE: 19500000. FIRST USE IN COMMERCE: 19500000
IC 036. US 102. G & S: Charitable Collection Services. FIRST USE:  19500000.
FIRST USE IN COMMERCE: 19500000

Mark Drawing Code (1)  TYPED DRAWING
Serial Number 73235948
Filing Date October 22, 1979
Current Filing Basis 1A
Original Filing Basis 1A
Published for  Opposition March 1, 1983
Registration Number 1239334
Registration Date  May 24, 1983
Owner (REGISTRANT) Pulitzer Publishing Company CORPORATION  MISSOURI 900 N.
12th St. St. Louis MISSOURI 63101
(LAST LISTED OWNER)  PULITZER INC. CORPORATION BY ASSIGNMENT DELAWARE 900
NORTH TUCKER BOULEVARD ST.  LOUIS MISSOURI 63101
Assignment Recorded ASSIGNMENT RECORDED
Attorney of  Record THAD N LEACH
Type of Mark TRADEMARK. SERVICE MARK
Register  PRINCIPAL-2(F)
Affidavit Text SECT 8 (6-YR). SECTION 8(10-YR) 20030813.
Renewal 1ST RENEWAL 20030813
Live/Dead Indicator LIVE



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