"Remember the Neediest" (New York Times, 1912--Present)

Wed Dec 22 15:12:19 UTC 2004

"Remember the Neediest" began as "The 100 Neediest Cases."

I don't know if Fred Shapiro is interested in this one, but there are
thousands of ProQuest hits.

Below is the entry I just wrote for my web site. I've gotta leave now, go  to
the bank, and tip the doormen who all make money than I do. What a  life.

(_WWW.BARRYPOPIK.COM_ (http://www.BARRYPOPIK.COM) )

"The 100 Neediest," or "REMEMBER THE NEEDIEST," is the annual Christmas
appeal by the New York Times that started in 1912. The Christmas appeal
has extended to other media in other cities.

The  words "REMEMBER THE NEEDIEST" are usually found in many places in the
<i>Times</i> newspaper, at the bottoms of columns or between column  items.
...
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...
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25 December 1912, New York  <i>Times</i>, pg. 10:
<i>Christmas Cheer to the  Neediest.</i>
>From The Evening Post.

THE TIMES has scored a success in which it takes a fully justified
satisfaction, in its scheme for utilizing the Christmas spirit as a means of bringing
help and cheer to the "hundred neediest families" of New York, as designated
by the three leading charitable organizations of New york. The nature of each
case was set forth in detail, all names and means of identification being,
however, suppressed, and thus the givers of relief had much of the
satisfaction of responding to the definite, concrete appeal of individual cases of
hardship, while the recipients - in accordance with the invariable rule of the
associations - were saved from all publicity. THE TIMES states that in many
instances the response has gone beyond the immediate donation and taken the shape
of a "continuing and adequate interest in these victims of poverty."
Incidentally, the experience might serve to enforce a point that is strangely
overlooked by those who find fault with the methods of organized charity. They
speak of the large percentage which administrative expenses bear to the amount
distributed in material alms. But the thing is not a matter of percentage at
all. The trouble is not that too much is spent by the associations on the work
of visiting and investigation, but that too little is given by the public for
the substantial relief of distress. If ten times as much were given, the
administrative expenses would be comparatively little affected. Does anybody
imagine, for instance, that any of the money given to help these one hundred
needy families is going to be intercepted by the associations?
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20 December 1913, New York Times, pg. 8:
"LEST WE FORGET"

<i>THE NEEDIEST CASES IN NEW  YORK</i>

Selected for The New York Times by the Association for
Improving the Condition of the Poor, 105 East 22d Street.
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21 December 1913, New York Times, pg. C4:
AID FOR "NEEDIEST"
EXTENDS TO OTHERS

<i>Contributions for 100 Widen  to</i>
<i>Include Those Not Quite</i>
<i>So  Unfortunate.</i>

<i>MORE GIFTS ARE  WANTED</i>

<i>Letters to Charity Societies  Show</i>
<i>Many Have Been Moved by</i>
<i>the  Christmas Appeal.</i>

21 December 1919, New York Times, pg. 87:
Greater Demand Is Made on the Generosity of Times Readers Because the
Plight of Those to be Helped
Is More Bitter Than in Previous Years - How Families Have Been Saved from
 Disruption
(...)
The New York Times made its first Christmas appeal for the Hundred Neediest
Cases in 1912. So this is the eighth year.
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11 December 1925, New York Times, pg. 28:
REMEMBER
The 100 Neediest Cases.
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25 December 1927, New York Times, pg. XX1:
ON CHRISTMAS, REMEMBER THESE NEEDIEST
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23 December 1928, New York Times, pg. 103:
ON CHRISTMAS, REMEMBER THESE NEEDIEST
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18 December 1930, New York Times, pg. 27:
NEEDIEST CASES FUND GROWS TO $157,057
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21 December 1930, New York Times, pg. 113:
AT CHRISTMAS TIME, REMEMBER THE NEEDIEST
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(Trademark)
Word Mark 100 NEEDIEST CASES
Goods and Services IC 016. US 038. G & S: Columns Appearing in Applicant's
Newspaper. FIRST USE: 19500000. FIRST USE IN COMMERCE: 19500000
IC 036. US 102. G & S: Charitable Collection Services. FIRST USE: 19500000.
FIRST USE IN COMMERCE: 19500000

Mark Drawing Code (1)  TYPED DRAWING
Serial Number 73235948
Filing Date October 22, 1979
Current Filing Basis 1A
Original Filing Basis 1A
Published for  Opposition March 1, 1983
Registration Number 1239334
Registration Date  May 24, 1983
Owner (REGISTRANT) Pulitzer Publishing Company CORPORATION  MISSOURI 900 N.
12th St. St. Louis MISSOURI 63101
(LAST LISTED OWNER)  PULITZER INC. CORPORATION BY ASSIGNMENT DELAWARE 900
NORTH TUCKER BOULEVARD ST.  LOUIS MISSOURI 63101
Assignment Recorded ASSIGNMENT RECORDED
Attorney of  Record THAD N LEACH
Type of Mark TRADEMARK. SERVICE MARK
Register  PRINCIPAL-2(F)
Affidavit Text SECT 8 (6-YR). SECTION 8(10-YR) 20030813.
Renewal 1ST RENEWAL 20030813
Live/Dead Indicator LIVE