Sweetheart deal (1944); Novelas

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SWEETHEART DEAL
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Rep. Anthony Weiner (running for mayor) has charged that the city gave a "sweetheart deal" on the Bronx Terminal Market.
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(OED)
 6. attrib. or as adj.    a. Designating a contract, agreement, etc., arranged privately (i.e. without genuine collective bargaining) by trade unions and employers which is beneficial to themselves but prejudicial to the interests of the workers; hence applied to persons, etc., prone to such collaboration. Also transf. colloq. (orig. and chiefly U.S.).

  1959 Washington Post 5 Feb. A2/2 The Administration's ban..would stop an honest union from picketing a shop that had made a substandard ?sweetheart? deal, recognizing a racket union.
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(PROQUEST)
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SECRET 'SWEETHEART' WAGE DEALS BANNED BY MOVIE OPERATORS
Chicago Daily Tribune (1872-1963). Chicago, Ill.: Jul 8, 1944. p. 18 (1 page)
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COMPLETELY OFF TOPIC: SWEETHEART DEAL (NOVELAS)
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26 August 2005, NY SUN, pg. 9:
_Univision Sweeps to No. 1 Spot_
_In New York Prime-Time Ratings_
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_A First for a Spanish-Language Network_
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Univision's biggest ratings triumph, according to a spokesman, Ted Faraone, is a soap opera called "La Madrastra," or "The Stepmother," a dramatic series that follows an innocent woman who is falsely imprisoned for murder. Hr husband suspects she is guilty, divorces her, and tells their children that their mother is dead. After 20 years, she is released for good behavior and seeks revenge by assuming a false identity, remarrying her husband, and winning back the love of her children. She is, as one might predict, torn between the love for her husband and the desire to see him suffer. Univision's soap operas, also called _novelas_, typically last for between four to six months, and "La Madrastra" is scheduled to end next month, according to Mr. Faraone.
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(OED has 1968 for "novela," but can't we do better?...If anyone knows the date "La Madrastra" will end, I will be forever grateful--ed.)