Genericide was Re: COKE in the South

[Mullins, Bill]

>
> : ...Sometimes words do indeed undergo what the
> : lawyers call GENERICIDE, and maybe COKE has done this for some
> : people: COKE(S) may have some kind of double-meaning for
> some people,
> : i.e., a dictionary that properly describes COKE for some Southerners
> : might should have entry #1 for the trademark status and #2 for the
> : generic use.

Genericide is not in the OED.

>From the Hein Online legal database.  Nothing better in Lexis/Nexis, and
I don't have Westlaw.

Vol 20 No. 1 Wm. & Mary L. Rev. p.7 Fall, 1978
Generic Trademarks, the FTC and the Lanham Act: Covering the Market with
Formica; Shipley, David E.

" "Genericide," the metamorphosis of a distinctive mark into a generic
term, ordinarily results from several factors
which often are difficult to identify; concomitantly, the deterioration
of the trademark may be equally difficult to abate. "