Corporate Mottoes

[Jonathan Lighter]

Novelty plaques were available about 1961 that said "THIMK."

JL

"Baker, John" <JMB at STRADLEY.COM> wrote:
---------------------- Information from the mail header -----------------------
Sender: American Dialect Society
Poster: "Baker, John"
Subject: Re: Corporate Mottoes
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I don't think this was ever actually a GM motto, although it may still be of interest to Fred. I gather he's looking for something like IBM's old "Think" motto, the IBM faq for which is at http://www-03.ibm.com/ibm/history/reference/faq_0000001304.html. Tom Watson, later to be IBM's revered CEO, apparently introduced it when he was still at NCR.

John Baker


-----Original Message-----
From: American Dialect Society [mailto:ADS-L at LISTSERV.UGA.EDU]On Behalf
Of Mullins, Bill
Sent: Thursday, May 05, 2005 11:49 AM
To: ADS-L at LISTSERV.UGA.EDU
Subject: Re: Corporate Mottoes


>From Wikipedia:

In 1953 Charles Erwin Wilson, then GM president, was named by
Eisenhower as Secretary of Defense. When he was asked, during the
hearings before the Senate Armed Services Committee if as secretary of
defense he could make a decision adverse to the interests of General
Motors, Wilson answered affirmatively but added that he could not
conceive of such a situation "because for years I thought what was good
for the country was good for General Motors and vice versa." Later this
statement was often garbled when quoted, suggesting that Wilson had said
simply, "What's good for General Motors is good for the country."



> -----Original Message-----
> From: American Dialect Society
> [mailto:ADS-L at LISTSERV.UGA.EDU] On Behalf Of Fred Shapiro
> Sent: Thursday, May 05, 2005 7:13 AM
> To: ADS-L at LISTSERV.UGA.EDU
> Subject: Corporate Mottoes
>
>
> Can anyone suggest any well-known corporate mottoes,
> particularly if they are associated with an individual
> executive, like Intel's "Only the paranoid survive" (Andrew
> Grove)? I am not looking for advertising slogans, rather for
> mottoes related to the management or culture of the
> companies. The mottoes can be historical rather than current.
>
> Fred Shapiro
>
>

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