Corporate Mottoes

Laurence Horn laurence.horn at YALE.EDU
Thu May 5 17:14:02 UTC 2005


>Novelty plaques were available about 1961 that said "THIMK."
>
>JL

Didn't this start in Mad Magazine?

L

>"Baker, John" <JMB at STRADLEY.COM> wrote:
>---------------------- Information from the mail header
>-----------------------
>Sender: American Dialect Society
>Poster: "Baker, John"
>Subject: Re: Corporate Mottoes
>-------------------------------------------------------------------------------
>
>I don't think this was ever actually a GM motto, although it may
>still be of interest to Fred. I gather he's looking for something
>like IBM's old "Think" motto, the IBM faq for which is at
>http://www-03.ibm.com/ibm/history/reference/faq_0000001304.html. Tom
>Watson, later to be IBM's revered CEO, apparently introduced it when
>he was still at NCR.
>
>John Baker
>
>
>-----Original Message-----
>From: American Dialect Society [mailto:ADS-L at LISTSERV.UGA.EDU]On Behalf
>Of Mullins, Bill
>Sent: Thursday, May 05, 2005 11:49 AM
>To: ADS-L at LISTSERV.UGA.EDU
>Subject: Re: Corporate Mottoes
>
>
>>>From Wikipedia:
>
>In 1953 Charles Erwin Wilson, then GM president, was named by
>Eisenhower as Secretary of Defense. When he was asked, during the
>hearings before the Senate Armed Services Committee if as secretary of
>defense he could make a decision adverse to the interests of General
>Motors, Wilson answered affirmatively but added that he could not
>conceive of such a situation "because for years I thought what was good
>for the country was good for General Motors and vice versa." Later this
>statement was often garbled when quoted, suggesting that Wilson had said
>simply, "What's good for General Motors is good for the country."
>
>
>
>>  -----Original Message-----
>>  From: American Dialect Society
>>  [mailto:ADS-L at LISTSERV.UGA.EDU] On Behalf Of Fred Shapiro
>>  Sent: Thursday, May 05, 2005 7:13 AM
>>  To: ADS-L at LISTSERV.UGA.EDU
>>  Subject: Corporate Mottoes
>>
>>
>>  Can anyone suggest any well-known corporate mottoes,
>>  particularly if they are associated with an individual
>>  executive, like Intel's "Only the paranoid survive" (Andrew
>>  Grove)? I am not looking for advertising slogans, rather for
>>  mottoes related to the management or culture of the
>>  companies. The mottoes can be historical rather than current.
>>
>>  Fred Shapiro
>>
>>
>
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