99.44% pure

Lara subscriptions at WAAWA.CX
Wed Dec 27 08:38:35 UTC 2006

<RonButters at AOL.COM> wrote:

> Of course the claims are puffery, even so. And if you think about it, who=20
> wants .0224 ounces of impurtity in her hand soap? What if it is a highly toxic
> radioactive substance?

While the tales and two-decimal-places accuracy are marketing puffery, I
guess I always assumed the point of pushing the "pure soap" label was to
differentiate the product from the ubiquitous detergent bars on the
shelves. Ingredient lists are hard to come by, soap being exempt from
ingredient-labelling laws, but here's one source:

" Sodium tallowate, sodium cocoate or sodium palm kernelate, water,
sodium chloride, sodium silicate, magnesium sulfate, and fragrance"

So the .56% is the bits that aren't soap: the salt, waterglass, epsom
salts, and fragrance. Nothing too toxic there.


The American Dialect Society - http://www.americandialect.org

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