"own it for a limited time"

[Benjamin Zimmer]

Disney only releases its classic movies on DVD for brief periods in
order to boost demand, with _The Lady and the Tramp_ the latest to get
this treatment. A commercial currently running for the DVD exhorts,
"Own it for a limited time!"

Has the verb "own" shifted while I wasn't looking, from 'possess' to 'acquire'?


--Ben Zimmer

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The American Dialect Society - http://www.americandialect.org